Segment conditions: Query parameters

If you have URL’s where custom parameters are being added to the end of the URL, you can use the custom parameters in RightMessage for your personalization campaigns.

For example, you may want to offer an upsell or upgrade on the checkout page for a specific product id, or a show a custom thank you message after the checkout process is successful.

Below is an example of how these parameters appear at the end of a URL.

Add the value of the custom parameter to the field provided.

Use the dropdown to select the occurrence of the custom parameter.

  • On Any Occurence: if the visitor has ever been to your site where the parameter exists

  • On first Page Ever Hit: the first time the visitor has landed on your site where the parameter exists

  • On first Occurrence: the first time the visitor came to your site with the parameter matching a specific value

  • On Most Recent Occurrence: last time the visitor came to your site with the parameter

  • On Current Page: the visitor currently has the parameter in the URL

Use the dropdown to select a keyword that will test the ‘truth’ of the custom parameter and whether it is true or false

  1. Equals: The custom parameter equals a specific value

  2. Doesn’t equal: The custom parameter does not equal a specific value

  3. Contains: The custom parameter contains a specific value

  4. Doesn’t contain: The custom parameter does not contain a specific value

  5. Starts With: The custom parameter value starts with something specific

  6. Ends With: The custom parameter value ends with something specific

  7. Wildcard Match: The custom parameter has a value that matches zero or more non-space characters, or one exact character.

Add the value of the custom parameter value to the field provided

Note: it is not possible to use any search engine search query parameters in your segments.