Connect ActiveCampaign to RightMessage

Learn how to connect ActiveCampaign to your RightMessage account so you can personalize your website for subscribers in your email list.

Once you've connected ActiveCampaign, RightMessage will be able to detect if a visitor to your website is a subscriber on your email list, and if they have any tags and/or custom fields associated with their subscriber profile.

You can also  sync custom field data from RightMessage to subscriber profiles

You can target elements of your website for subscribers using the below personalizations:

  • Hide email opt-in forms from subscribers and visitors

  • A basic strategy targeting visitors based on where they are in the sales cycle

Follow the steps below to connect your ActiveCampaign account to your RightMessage account.


Access ActiveCampaign API credentials within your ActiveCampaign account

First, log into ActiveCampaign to begin the process of accessing your API credentials.

Once you have logged into ActiveCampaign, click on the arrow beside ‘Settings’.

Click ‘Developer’ in the left menu.

You will see your API URL and Key in the ‘API Access’ box. 

Add your ActiveCampaign API credentials to your RightMessage account

Log into your RightMessage account. 

Click on the ‘gear’ icon in the top right of the screen and select ‘Integrations’.

Click on the   ‘ActiveCampaign’ tab in the left area of the screen. A box with the ActiveCampaign API settings will be displayed.

Add the API URL and API Key from your ActiveCampaign account  into the fields provided and click the ‘Connect With Active Campaign’ button.

Once the screen refreshes, the details have been saved successfully.

To delete the ActiveCampaign integration, click on the ‘Delete ActiveCampaign’ button. The settings will automatically be cleared for you.

If you rename a tag in your Active Campaign account, be sure to update the tags in your RightMessage segments to match

Adding the ActiveCampaign subscriber ID to email links

In order for RightMessage to identify your ActiveCampaign subscriber and evaluate the tags and custom fields assigned to their profile, a connection needs to be established between your Subscriber and RightMessage.

Currently ActiveCampaign does not provide an option to automatically send the subscriber ID as a ‘parameter’ when the subscriber clicks through a link added to your email. This step will need to be added manually.

In order for RightMessage to recognize an ActiveCampaign email subscriber, a ‘query parameter’ must be added to any outbound links in your outbound emails, as well as the thank you page URL new subscribers are directed to when they confirm their subscription.

Adding a custom parameter to email links

For the links added to ActiveCampaign outbound emails, append the following ‘query parameter’ to the end of the link:


Adding ‘ ?rm_ac=%CONTACTID%’ to the end of a link will populate the subscriber’s ActiveCampaign subscriber ID when an email is sent.

When a subscriber clicks on the link, the subscriber ID is automatically picked up and remembered by RightMessage for pageviews specified in your segment conditions.

Adding a custom parameter to a custom confirmation page URL

When a new subscriber clicks the link in the confirmation email to confirm their subscription, you can configure ActiveCampaign to send the new subscriber to a custom URL on your website.

For the confirmation URL, add the same ‘ ?rm_ac=%CONTACTID%’ query parameter to the URL.

The URL will briefly show the Subscriber ID when the subscriber is redirected to the confirmation page.

This will cookie the subscriber when they click on the confirmation link.

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