Webinar Replay: Personalized experiences & customer segments
Before you start personalizing your website it's important to think about your customer segments. The easiest way to do this is to think of your segments as folders and each new persona that you create goes into a separate folder (i.e. a segment). So segmentation is simply the act of taking your contact list and breaking it down into smaller lists - these are your segments.
In today's webinar, I share two case-studies of companies who execute a proper segmentation strategy to execute a 7-figure launch and another to see a 250% lift in conversions for opt-ins and 70% lift in sales.
Let's jump in ...